Your Academy
Guided pathways to creating a life or business that is deeply aligned with who you are.
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Does your website feel like a sacred container which lovingly holds all your gifts, offerings and heart?
For most of the women I come across, sadly, this is definitely not the case!
I hear stories every week from women who are frustrated and embarrassed by the way their work is being expressed in their marketing. It’s not that their work is low-quality, it’s that they don’t know how to figure out the RIGHT words, imagery and tech to reflect the calibre of what they do.
So two things usually occur…
1. You want to create the perfect brand and website, but it never gets off the ground.
If you do manage to find the courage to pursue working on it, you seem to get stuck in a cycle of perfectionism and procrastination. This means you have a lot of half-baked work that nobody ever gets to consume! You tell yourself you’re too busy or get stuck on something and put it in the too hard basket for months or years. It feels like there is sooooo much internal resistance in your way. Self-doubt, imposter syndrome and your not so friendly inner-critic provide road blocks as you try to stretch yourself to your edges and expand your brand’s expression. It sits on your to-list for another year. Each time you think about it you feel guilty.
2. You slap something together just to get a brand and website into the world.
Maybe you DIY’d it or maybe you hired someone to ‘whip something up.’ But it feels like it lacks substance or that the person you hired never “got you.” You’re relieved you have something up. Something is better than nothing. But you’re not sure it really reflects you and your value. You know your work is transformational. But your website and branding looks too cookie-cutter, or dated, or just like something you’re not.
I want you to know these do not need to be your only two pathways anymore.
Most of us soulful and creative women really dislike marketing…
If we feel embarrassed about our marketing assets and unclear on our message, then we either don’t want to put ourselves out there at all, or we don’t see a return on the time (or money) we’re investing which feels discouraging and makes us feel like our business is a flop and no one cares.
I’m tired of seeing so many amazingly gifted women like you struggle to convey the pure MAGIC that is inside your offerings, so you can connect with the people who truly need them. That’s why I’m making it my mission to help YOU straddle the fine line between making your branding and website a true expression of who you are AND finally getting your message out into the world. Your website needs to do both!
Something I’ve observed after facilitating this course for over two years is…
Most of the women who are attracted to this program are good at being in their feminine energy. They’re good at connecting to their intuition and being creative (and might even do it professionally). They’re good at dreaming big and being intentional. They aren’t short of things to say about the subject matter they’re experts in — once they start they find it hard to stop!
But they often struggle with the masculine side of launching their brand and website in the world. The practical “doing”. The getting “sh*t” done. The writing stuff down without overthinking EVERYTHING. The narrowing down what to say about their business into a few words, not an essay.
That’s why this program is more than just handing over a course with a bunch of videos to watch and workbooks to fill in and leaving you to fend for yourself.
Aligned & Embodied is not another self-paced online course you’ll never complete.
I promise you that if you show up and do the work, you WILL get an amazing brand and website out of this process.
I will personally review and edit your work, offering a level of support unheard of in online programs. I’ll hold space for you to complete your work through live co-working sessions and offer oodles of loving accountability. If you are willing to show up for yourself, I’ll show up for you 100% in this journey.
The Blank Slate Brand
You’ve decided to take the leap to create a business but pulling everything together from scratch feels overwhelming. You would like to set up the right foundations for your brand but don’t know where to start.
The Starter Brand
You have a logo, some colours and website, but you pulled it together quickly and without a whole lot of consideration. You know it’s not separating you from others in your industry but you’re not sure what to do differently.
The Unfolding Brand
You and your business have been evolving and your old brand doesn’t reflect your new direction. Now you need to figure out who you are again and how to express yourself in an aligned way.
The Next Level Brand
You like your branding and website but you feel like it could be better. It’s not that it’s bad, it’s just that you feel like you could be expressing yourself in a deeper, more thoughtful way.
If you identify with any of the above, then Aligned & Embodied would be perfect for you.
It suits any stage of business from “I have no clue who I am and what I’m going to offer” to a thriving, in-demand business that has come so far over the years and needs their brand to get back into alignment with them.
This is because your brand is a living, breathing entity that grows and evolves with you. She longs for authenticity, truth, courage and joyful expression just like you do. I recommend you keep this course in your back pocket and revisit it every time you feel the nudge to evolve.
And you’ll have lifetime access to do just that!
Discover why this program is different
In Aligned & Embodied it’s not JUST a practical process of getting a brand and website into the world.
Twice-weekly live workshops to get stuff done + in-depth expert feedback and edits of your work.
For some people, relying on their own internal motivation to progress in a course is hard. That’s why we’ll be doing as much as possible live so that you have the accountability and container to honour your commitment to really show up for the program so you see results. This is a collaborative process where I will personally be reviewing all your work and getting stuck in to refine it.
Deepen your expression
We so often end up writing surface-level copy born more of an intellectual part of you but not quite feeling like the ‘essence.’ We disconnect from our own innate wisdom looking outside ourselves for the answers. In the course, you’ll learn and practice accessing information about yourself and your work from your highest self which you ‘know’ and ‘feel’ on a subconscious level to be true but didn’t have the words to wrap around it…until now!
Create a brand you can expand into, not one you’ll quickly outgrow.
During the process, we’ll be focused on creating a forward-facing brand, which is maybe a bit bolder, a bit braver, a whole lot more of the side of you you’re longing to step into in your brand, but didn’t have the courage or self-belief that you were ready for it or could pull it off your own. Your brand will become your vision board, inspiring and reminding you to show up as your full self.
Become fluent in the fundamentals of marketing your business in the digital age!
Most small businesses can’t afford to hire a copywriter, designer and web developer for every little thing they’ll need to create in their business. But if you also have no idea what you’re doing the result often lacks the potency and beauty intended. In the course you’ll learn and practice your copywriting, design and tech skills so you become fluent in the things that used to feel like a foreign language!
Expand into the woman ready to bring your gifts and mission forward.
We often underestimate the level of personal growth required to become the next evolution of who we are. You’ll intimately face every facet of your brand and start to take ownership of it and trust in the value of what you do. In the safe container of a small group of like-hearted women you’ll practice expressing your message so that when it comes time to share it on a grander scale it’s so much easier.
My signature process that I take each of my VIP 1:1 clients through is now available to learn how to do it yourself.
This process has been 10 years in the making and has helped develop and refine some of the most successful personal brands in the creative, therapy and healing spaces.
Except, not everyone can afford the $10K + price tag. Imagine learning the secrets to a soulful brand at fraction of the price, from the comfort of your home.
Some of the legendary clients that have gone through this branding process
This is for a woman like you wanting to build your connection, presence and authority as a subject matter expert in your field.
So you can be seen, heard, known and loved.
Health Practitioners
Psychologists, Psychotherapists, Counsellors, Chiropractors, Naturopaths, Yoga Instructors and more.
Coaches
Business, Life, Health, Mindset, Career, Relationships, Motherhood, Money and more.
Creatives
Artists, Makers, Designers, Photographers, Creativity Teachers and more.
Healers
Spiritual Teachers, Psychic Mediums, Crystal Healers, Reiki Pros, Intuitive Healers and more.
Consultants
Marketing, SEO, Social Media Pros, Accountants, VAs, Bookkeepers and more.
The course contains three main phases
PHASE 1:
Create your heart and soul guidebook
MODULES 1-7
PHASE 2:
Create your visual branding
MODULES 8-11
PHASE 3:
Develop your dream website
MODULES 12-18
WHAT YOU’LL CREATE
Think of this as your brand’s ‘bible’ that gives you a big-picture view of your brand’s core messaging. You’ll work through various sections around:
• Who you are
• What makes you unique
• Your purpose and what you’re here to do
• Who you’re uniquely positioned to serve
• What you offer
It will provide the strategic and heart-centred foundation for everything you do next (think: visual branding, photo shoot, website and marketing).
WHAT THAT ACTUALLY MEANS IS
No more reaching around in the dark hoping to stumble on how to express yourself. This phase will give you clarity on how you want to communicate who you are as a brand.
This is HUGE because I’ve experienced first-hand that when you don’t know who you are or how to express it, you second guess EVERYTHING, leading to inaction and feeling uncomfortable about putting yourself out there. When you’re clear on what you’re trying to say, you feel confident and motivated to market your business the way you need to see growth.
WHAT YOU’LL CREATE
Dreaming about discovering what visual elements to pair with your brand so that people instantly get your vibe, your energy, your ‘secret sauce’? In this phase, you’ll plan out your desired aesthetic and either bring it to life yourself, or hire someone to help you. You’ll also plan and book your photo shoot, which will be equal parts exciting and scary, but you can do it! It’s time to allow yourself to be seen and build an emotional connection.
WHAT THAT ACTUALLY MEANS IS
Did you know every colour, font, graphic element and photo has embedded symbolism and a way it makes us feel? In the modules, I walk you through what each choice says about you as a business, so that you can create or select visual elements which speak to your message and your energy. I provide plug-and-play templates and designs you can use to get a professional brand off the ground.
WHAT YOU’ll CREATE
You’ll be taken step-by-step through how to write and design the key pages of a personal branding website, including your home, about, sales pages, blog, podcast, freebies, contact, testimonials and speaking pages. You have the option of using the gorgeous Sacred & Soulful WordPress website template I’ve designed (which will make this process 1000x easier) or tweak your existing website if you’re on or need another platform.
What that actually means is
We don’t just talk about how to create a professional quality website in theory- I give you the exact tools and templates you need to easily create this for yourself! It can feel nearly impossible to write your website copy when you’re staring at a blank page. I give you my recommended layout and sequence that you can customise instead. I’m also thrilled to offer a plug-and-play template which that the overwhelm out of the process.
What does it mean to be
Aligned
You want everything you put out into the world to be in harmony with the deepest parts of who you are: Your purpose, your values, your energy, your personality, your strengths, your gifts and more. It’s like everything being set to the right frequency to call in your soul-aligned clients.
If you’re feeling out of alignment, you probably know. It’s that icky feeling you get or that gut instinct that something is off. Business energetics matters because resisting change and holding onto stuck energy makes you play small in your business and life.
What does it mean to be
Embodied
To me, brand embodiment is the process of standing unapologetically in your power and claiming every part of yourself. People can see and feel this vividly. The fullest, richest, most joyful and version of you! This requires a process of re-evaluating how you’re showing up in the world and what masks, beliefs and fitting-in strategies you might have been tempted to hold onto which no longer truly reflect the woman you are evolving into as your highest and most authentic self.
It’s stepping into the brand you know in your heart is yours to belong to, but one which you need a little support and encouragement to fully embody and claim for yourself. Brand embodiment takes courage and I know you have it within you.
Places are limited.
What does the course include?
Chapter 1
My Brand’s Energy & Intention
Chapter 2
My Why
Chapter 3
The Transformation
Chapter 4
My Ideal Client
Chapter 5
My Values & Beliefs
Chapter 6
My Credibility & Fun Side
Chapter 7
My Methodology
Chapter 8
My USP (Unique Selling Proposition)
Chapter 9
My Story
Chapter 10
My Core Message
Chapter 11
My Offerings
Chapter 12
My Signature Style
Chapter 13
My Photoshoot Plan
Chapter 14
My Visual Branding
Chapter 15
My Lead Magnet
Chapter 16
Writing & Designing your Home Page
Chapter 17
Getting Oriented with WordPress + Divi
Chapter 18
Home Page Development
Chapter 19
Creating Your About Page
Chapter 20
Creating Your Sales Pages
Twice-Weekly Group Co-Working/Coaching Calls on Zoom to Get Stuff Done!
You’ll get twice weekly 1.5 hour group co-working/coaching calls for 6 months.
That means won’t buy this course and be left to fend for yourself!
Instead, you can expect an unparalleled level of support:
• 6 months of twice weekly group coaching/co-working calls. Stop struggling to find the time on your own and use the co-working sessions to stay accountable!
• In-depth feedback and tweaks to what you write and create. I’ll get personally involved! Plus you’ll be able to get feedback from the whole group to hear from a wide-range of perspectives.
• Support via the Facebook Group or email to answer your specific questions for 12-month (incase life gets in the way).
There is a special kind of magic that occurs when like-hearted women gather to bravely and boldly stand in their truth.
This is your safe container to create from your heart and soul while being witnessed by other women walking the same path as you.
Enjoy the support of brand coaching and co-working in a group! Through our Aligned and Embodied private Facebook Group, we will come together to ask questions, help each other and feel the momentum of the group energy flow us forward towards aligned action as we all are guided through these new waters.
What you’ll achieve with this course
Craft your message with clarity
Finally understand who you are as a brand (and maybe even deeper, as a person), and know exactly how to infuse more soul and personality into your heartfelt brand. With the help of this personal brand coaching program, you’ll have your brand strategy nailed down into one summarised document you’ll be guided to put together in Canva.
Nail your photoshoot
Plan out your shoot from start to finish so that you know exactly what clothes to wear, props to bring, location to consider and poses/energy you want to bring forward. Be guided to find your perfect photographer in your area. You’ll be able to give them a solid brief about what you want to reflect in your photos, so you love the outcome.
Plan & design your visual branding
As part of this brand coaching course, you’ll put together an aligned mood board for your brand, as you become clear on the feel and vibe you are after. Learn how to hire the right graphic designer or how to create your own visual branding, including logo design, colour palette, where to source fonts, graphic elements and stock photography.
Become a Canva graphic design pro
Going in circles wasting time designing things that just don’t work — No more! You’ll feel so much more empowered to design social media posts, documents and more for your brand when you learn the skills you need with a design pro as your personal branding coach!
Write your website copy
Imagine the relief of every page of your site being written, done and dusted! It can be confusing to know where to start and what to include, but not if you are guided with exact sequences, scripts and inclusions, which you can fully customise and arrange to make your own.
Design your website
Whether you want to design your website or hire someone else to do it, you will be empowered in the knowledge of what makes a strategic, soulful and high-converting website. Part science, part art. Let’s create a website your soul-aligned clients want to come home to.
Tech demystified
It’s hard to build and manage your own site when you are overwhelmed by technical jargon. You’ll walk away from the course feeling confident that you know what you’re doing with your site and are not beholden to your developer to do the right thing.
Feeling marketing savvy
No good website strategy is “set it and forget it.” If you set it and forget it, so will your customers. As part of this brand coaching course, we’ll develop your launch and ongoing marketing strategy, so that you can drive traffic to the site you create and gain momentum from your launch.
Deeply love your business
Learn to tap into your intuition, so that everything you create in this course is custom-made to your soul’s blueprint. That way you’ll shed the parts of your business you no longer connect with and deepen into the parts you do, so everything lights you up and keeps you passionate.
Who is your Personal Branding Coach and the Aligned & Embodied Instructor?
Hi, I'm Emma Brownson
With a specialty in branding and website design, I’m a graphic designer, copywriter and entrepreneur who has been honing this signature branding process with over 100 businesses for a decade now. As your personal branding coach I’ll walk you through each step – and you’ll have the confidence of knowing that what you’re learning is tried and tested!
I was driven to create this course as a way to provide brand coaching, after seeing so many passionate entrepreneurs over the years reach out to work with me, whose businesses ultimately weren’t in a place to afford my 1:1 fees.
I live in Sydney, Australia where I am a mum to twin boys, so you know I’m an amazing multi-tasker and can get things happening for your business!
I know what it’s like to feel like you don’t know who you are or that you’re not interesting enough to build a personal brand around. I’ve heard the “who am I to do this work” ring in my head. I know how it feels to be stuck in the trap of perfectionism, to be fearful of what others will think and be afraid to do anything bigger in your business in case you fail.
I’m passionate about helping women not only learn the fundamental skills and techniques to design and write for their brands but also work through the emotional layers they need to shed to feel ready to stand in their power. This in itself Is life-changing.
Optional upgrade
Custom Logo Design
Would you like a ‘soul-stirring’ logo for your visual branding? If you can afford it and want something with a custom icon, I would recommend getting this done professionally to ensure it matches the calibre of your work (which I’m sure is amazing!). You can also secure special student-only pricing.
This is the ONLY place where I would offer logo design as a stand-alone service as I know you’ve done the deep work of creating your Heart and Soul guidebook in the course. This way we have clarity on your message and direction. You can request to add this at any stage during the course, just email me.
Add-on a custom logo design for $450 USD.
Optional upgrade
Custom Logo Design
Would you like a ‘soul-stirring’ logo for your visual branding? If you can afford it and want something with a custom icon, I would recommend getting this done professionally to ensure it matches the calibre of your work (which I’m sure is amazing!). You can also secure special student-only pricing.
This is the ONLY place where I would offer logo design as a stand-alone service as I know you’ve done the deep work of creating your Heart and Soul guidebook in the course. This way we have clarity on your message and direction. You can request to add this at any stage during the course, just email me.
Add-on a custom logo design for $450 USD.
Optional upgrade
The Sacred & Soulful WordPress Website Template
Looking for an easy and way to design or redesign your website while ensuring it looks professional and infused with your essence?
Introducing my first ever and super comprehensive website template “Sacred & Soulful” — bringing you Soul Stirring Branding quality website design at an absolute fraction of the price of custom design.
1:1 clients normally pay $5-20K for a custom website. You can grab the easily customisable template for only $500 USD with special, never to be repeated and student only discounted pricing — Save $180 USD +.
Included in the cost, my developer Lillie will sort out the tech side of Installing WordPress, Divi and the Template pages so you don’t have to worry about sorting out that tech side.
Need to keep your current website running while the new site is built? Lillie can host your new website while it’s being built for a monthly fee of $25 USD/month + $80 USD to migrate the new site over to your correct hosting when you’re ready to launch.
Page designs include:
• Home page
• About page
• Program/service sales page
• Retreat sales page
• Blog page
• Podcast page
• Freebie’s page
• Testimonials Page
• Speaking Page
• Contact Page
• Shop Page
• Lead Magnet Page